Page Headline (H1): “Start Your Journey with Keller Williams”

 

Above the Fold:

 

• Headline (H1): Start Your Journey with Keller Williams – Warm welcome for prospective agents.

• Intro Tagline: “Whether you’re new to real estate or an experienced professional, we have a career path tailored for you. Choose your path to get started.” – This sets up the two options (Pre-Licensed vs. Experienced).

• Visual Layout: Introduce two clear options side by side (on desktop) immediately visible: one for New Agents and one for Experienced Agents. Each option acts as a clickable card or section. No traditional hero image here; instead, the two path cards are the focal point above the fold (ensuring users can click without scrolling). Each card includes a representative image and brief text (see below).

• Path Option 1 – New to Real Estate

   

  • Label/Title: “Aspiring Agent – Get Your License” (or simply Pre-Licensed Path on the card).

  • Description: “Not licensed yet? Learn how KW can help you launch a successful real estate career. We offer a free pre-licensing course and mentorship every step of the way.” Emphasize the support KW provides to newcomers (e.g., free training, coaching, etc.).

  • CTA: A button like “I Need a License” or “Pre-Licensed Path” that links to the Pre-Licensed Path page. The whole card should be clickable.

  • Visual: Image for new agents – e.g., a person studying with real estate books, a group of diverse trainees in a classroom, or an enthusiastic individual at a “sold” sign representing a first success. Use an inviting, aspirational image.

• Path Option 2 – Experienced Agents

   

  • Label/Title: “Experienced Agent – Elevate Your Business” (on the card).

  • Description: “Already an agent? See how KW’s industry-leading training, tech, and commission model can take your business to the next level.” Mention key appeals for experienced agents (high commission cap, advanced tools, large referral network).

  • CTA: “I’m Experienced” or “Experienced Path” button linking to the Experienced Agent Path page.

  • Visual: Image for experienced agents – e.g., a successful Realtor handing keys to clients, or a confident agent at a listing appointment, symbolizing growth. Choose a photo that conveys professionalism and success.

• Below the Fold (Additional Info Sections): If users scroll, provide a bit more guidance or encouragement to choose a path: perhaps a short section or two reinforcing why pick either path and inviting contact. For example, a section “Need help deciding?”

   

  • Section: Need Help Deciding? – A gentle nudge for those unsure. Text: “Not sure which path is right for you? Contact our Team Leader for a one-on-one chat about your career goals. We’re here to help you succeed no matter where you’re starting from.”

     

    • Features: Provide a contact link (or even a small form or email prompt) specifically for recruitment questions. Could be a secondary CTA “Contact a Career Counselor” that opens the Contact form or triggers an email.

    • Visual: An icon of a phone or chat, or a thumbnail of the Team Leader’s photo to humanize the invitation.

 

(The primary purpose of this page is to funnel users to the appropriate detailed path page. Keep copy minimal and focused, with a clear visual distinction for each choice.)